We are proud to present a platform that will help scale up this transformation by making it affordable for people across a wide economic spectrum.”Īrchana Anand, Business Head, dittoTV added, “With the new avatar of dittoTV, we expect to change the way India watches TV forever. It will allow consumers to control where they watch television in a way that has not been possible before. With the new avatar of dittoTV, we aim to change the media landscape to suit the evolving media consumption preferences of consumers. Speaking at the launch, Punit Goenka, MD & CEO Zee Entertainment Enterprises Ltd said, “The digital entertainment space in India is at the cusp of a strong phase of growth. Under a promotional offer, all Idea customers in Idea 3G and 4G provider circles will be able to subscribe to dittoTV free of cost, along with select monthly data packs, until 31st July’16. It provides its customers the ease of streaming their favourite TV channels live on their smartphones. To ensure that live television is within the reach of every Indian, it has joined forces with one of India’s leading telecom players Idea Cellular, to offer its users of 3G and 4G internet packs a free monthly subscription with every recharge.
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